community choice awards
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Why is "best profile" one of the categories?

At, your profile is at the center of your experience. Many members have opted for maintaining an excellent profile over having a personal website, using their profile as a website for their services. Others recognize that their personal website receives traffic thanks to the high web visibility provided by a great profile with membership. Used smartly, your profile can be a highly-visible and effective business card to new clients and collaborators, and the site team does everything possible to encourage members to complete and maintain strong, professional profiles which accurately reflect their services and what makes them different from the competition. If you register and use other sites to advance your business, you should of course do the same!

In this context, the question should be why wouldn't "best profile" be a category?